ABOUT
Zero-In Concept & Production is a full service event production company specializing in event planning and execution, conceptualization, selling activation, school events, sporting events, radio script writing, production and design and branding solutions .
IN A NUTSHELL
Founded in 2001, Zero-In Concept and Production grew from organizing school concerts to becoming a full service event production company and preferred below-the-line marketing agency.
We are a full service event production company specializing in event planning and execution, conceptualization, selling activation, school events, sporting events, radio script writing, production and design and branding solutions. Our agency excels in developing and implementing sales, marketing and promotional programs with well developed creativity, analytical skills and proven success.
We almost literally had a rags to riches story, so read on!
HUMBLE BEGINNINGS
2001 to 2008
Zero-In Concept and Production was founded in May 2001, as the owner's response to another event producer's scam. She didn't do it for revenge, so she says. With little money on hand, a small team started producing and organizing concerts for school events. It was a good time to believe in local musicians during these years, when originality was still accepted in the mainstream.
This team reached out to different schools for venue, and knocked on corporations' doors for sponsorships. X-deal? Sure! With monumental effort, the company successfully ran a campus tour called Campus Melee, from 2002 to 2003. It included the "Peace Tayo" concert and fashion show for peace, held at St. Scholastica's College. Parokya ni Edgar, True Faith and Moonstar 88, all relevant then, headlined the concert.
From high schools and small colleges, the team struck partnership with organizations from bigger universities and colleges to organize bigger concerts. More corporations got convinced to sponsor, though X deals were still the majority of arrangements. It's okay, it trained the team to handle logistics of stocks that could reach expiry should they remain unused. One such partnership was with UST, when they tapped Zero-In for their "Aba, Uste Ako!" bragging concert in 2006, freshmen welcoming ceremony Thomasian Walk from 2004-2007, and the legendary Paskuhan in 2006 and 2007.
The team also managed to organize concerts for festivals. One notable concert happened during the 2004 Pahiyas Festival in Lucban, Quezon. Zero-In got to partner with a large telecommunications company for that.
Companies also tapped Zero-In to organize concerts for their parties, such as for the call center, E-Performaxx. Bamboo top-billed this company treat.
Through the years, Zero-In managed to put up shows for successful Filipino artists we now mostly miss, like Parokya ni Edgar, True Faith, Bamboo, Rivermaya, Moonstar 88, Nina, Nyoy Volante, Paolo Santos, MYMP, Kamikazee, Itchyworms, The Youth, Hale, Barbie Almalbis, Sandwich and 6CycleMind.
BREAKING GROUNDS
2004 to 2011
As corporations got to recognize the persistent little production company, it got them contributing majorly for events. Zero-in organized a bar tour in 2004 with PLDT myDSL and Zantac 75 as main sponsors. It opened the door for brand activations in 2007, such as the Energizer Longest Lasting Party and CDO Bibbo Hotdog school activations. PLDT myDSL again partnered with Zero-In and other brands to present the Beach Games in Puerto Galera in 2005.
In 2009, when the company started partnering with a few of the brands from Unilab, a breakthrough was waiting to happen. Zero-In was tapped to activate the I-ON Office Invasion, for I-ON Energy Drink (in memoriam). In the same year, Zero-In organized Beached, the Summer Adventure and Party Series in Boracay, where I-ON Energy Drink was one of the major sponsors. The event was successful that it got a part 2 the following year. At that time three brands from Unilab: I-ON, Enervon and Dolfenal took part.
Zero-In successfully activated for Enervon HP's Gym Raid from 2009 to 2011. Grassroots projects for other brands of Unilab were also successfully activated with the aid of Zero-In. And so began the success of this little company in the world of below-the-line marketing.
CONTINUOUS IMPROVEMENT
2011 and beyond
Following the success in activating brands, Zero-In expanded into more services especially when it was given the responsibility to set-up for big sporting events starting from Run United. It was followed by similar sporting events like Bike United and Tri United. Because of the many brands handled, the company took on warehousing as well, remembering the lessons learned from X deals of years past.
Currently, Zero-In is a recognized agency for executing projects from start to finish, and providing full services for events. With hard work, determination and growth mindset, the company continues to improve and break more grounds.
Allow us to boast a little bit, and mention that for five consecutive years (2013 to 2017), we were chosen the Best BTL Agency by Unilab Consumer Health.
SERVICES
If it's great service and good results that you're looking for, well, you won't get that from us :) But...If it's EXCELLENT SERVICE & OUTSTANDING RESULTS, well, you've come to the right place! Zero-In Concept & Production is fueled by professionals who share the same passion as you.. Success!
How may we be of Excellent Service to you today?
SCOPE OF SERVICES
Advertising
Art Direction
Animation
Branding
Branded Content
Concept Development
Commercials
Consultancy
Content Development
Copywriting
Curation
Design
Event Activations Experiential Activations
Event Design
Event Management
Film & Video
Installation
Interactive
Packaging
Signage
Social Marketing
Social Media Strategy
Social Media Content
Staffing
Strategy
Strategic Planning
Warehousing
Website
Meet The Folks:
JENN
Founder & Managing Directress
Dustin
Designer & Front End Developer
JEFF
Creative Director
Anna
Designer
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